Influencer marketing – What’s the buzz?

· 4 minute read
influencer marketing

Innovating ways to reach customers is what brands strive for. It improves the recognition of the brand. Influencer marketing has become a very popular strategy that many brands employ in order to interact with their customers. Influencer marketing is becoming increasingly popular among brands. Influencer marketing is more effective at driving quality traffic and leads, according to 71% of marketers.

But what is influencer marketing?

An influencer marketing campaign involves endorsements from people or companies with self-proclaimed expert knowledge or social influence in a particular field via social media.

As a result of this strategy, the attitudes of companies have changed dramatically. Celebrity influencers are increasingly being worked with by big brands with big budgets. Smaller influencers, called micro-influencers, can make just as much of an impact. The price of the influencers can range from low to a six figure amount.

What is a micro-influencer?

A micro-influencer is someone who has an audience on social media that is larger than a normal person’s but smaller than a celebrity’s. They gain their followers through making content that appeals to their target audience.

There are many ways how using an influencer can be beneficial for your business. Continue reading to find out.

Reaching the right audience

You can reach relevant audiences by collaborating with the right influencers for your brand. The influencers you choose should be relevant to the niche and industry you cater to. Influencers who endorse similar brands can be approached. Influencers whose audiences you are trying to target are easier to identify this way.

For instance, if you want to promote your hotel or restaurant, you should look for a successful travel or food blogger. Popular travel and food bloggers can provide you with beautiful images and recommendations that engage their audience.

A new person to the world of influencer marketing can find it challenging to find the right influencer.

Builds trust and credibility

It takes time for people to develop trust, and they are more inclined to trust the influencers they follow. Therefore, if an influencer talks positively about a brand, their followers will be more likely to believe it.

One of the biggest pros of influencer marketing is that it helps you build people’s trust in your brand and enhance your brand’s credibility.
However, to build credibility and trust, it’s crucial to partner with genuine influencers who are authorities in their respective niches.

It expands your brand’s reach

Influencers can help you add new potential customers to your basket, regardless of the social media platform you choose. Nowadays consumers consider influencers as people they can trust, and they really value the opinions of the influencers they follow.

Influencers often forge friend-like relationships by posting questions and engaging their followers. This method makes it easier for them to influence the decisions of their followers, when buying the featured product.

It can be less expensive

You don’t need a big budget if you are targeting micro-influencers. Collaborations with micro-influencers are more cost-effective than with celebrity influencers. New influencers in the industry may also agree to work free for products and services.

The standard cost of a sponsored post on Instagram can range from £150 – £350 (or above). However, you can also find micro-influencers who charge even less.

A recently-launched brand or other niche-specific business can be promoted effectively by working with micro-influencers.

Reduced cycle of sales

Many influencers put a lot of time and effort into building their audiences. Therefore most genuine influencers have highly engaged audiences who trust them.

If an influencer endorses your brand, the audience will more likely trust their recommendation. Many of their followers are likely to buy your product a lot faster than a customer who learns about it from another source.

It can be time saving

There is no need to worry about creating great content, when working with an influencer. Influencers know how to make content that can assist them in engaging their followers. These individuals know what type of content resonates best with their followers.

Content created by influencers tends to be more engaging than content created by brands. Their content can also make your brand appear more trustworthy.

At Brightbulb Design, we have a deep understanding of the social media industry and have our very own social influencer Oliver Howells as our social media manager, providing you with exceptional services in content creation and social media strategy. We can create marketing tailored to your business needs. For more information contact us on 01983 506505 or email us at

Fi Jeffery

Fi shapes Brightbulb culture. Yes, we all work super hard but we also have a lot of fun, feel valued and take time to enjoy being part of a real team (not just a bunch of people that work in the same place).

Fi is a people-person, Mental Health First Aider and crucially, head of telling Matt when he has silly ideas. She deals with our business ethics and leads our charitable aims to support those who are disadvantaged or excluded in our local communities.


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