Facebook Will Invest $1 Billion Dollars to Creators


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Facebook have recently announced and are planning to pay out $1 billion to creators over the next one and half a year by introducing Bonuses, as a way of attracting content creators to their many services. Unfortunately, the money is available to creators on an invitation-only basis for the time being. The new options for making money will be announced later. The money will be distributed by the end of 2022.

By introducing Bonuses, the two platform aim to help creators hitting milestones and getting paid, with their content, through reaching these Bonuses. Bonuses will help creators understand which content preforms the best for them. Facebook and Instagram will also provide seed funding to produce their content.

Facebook products

There are currently limited number of products and tools are available to use on Facebook for making money with content creation and these are the following:

  • In-Stream bonus pays an earnings bonus over the next four months to select video creators using in-stream ads.
  • Stars bonus: They are expanding their Stars Challenges program to include select gaming creators. Video and gaming creators taking part will receive a monthly bonus for hitting specific Stars milestones over the next three months.

Instagram Badges and Bonuses

These will also be available by invitation and will reward creators for signing up for IGTV ads.

  •  The IGTV ads bonus, currently available to creators in the US, allows creators to earn a one-time bonus for signing up for IGTV ads, which enables them to earn a share of revenue when ads run during their videos.
  • The badges in Live bonus, available now in 11 countries for creators. This rewards creators when they meet certain milestones with badges, such as going Live with another account.
  • The Reels Summer bonus, launching in the coming weeks to creators in the US, will pay creators for creating great Reels content on Instagram. Creators can find the Reels summer bonus in the new Bonuses section of the Instagram app and will earn based on how their reels perform.

A few of these bonuses are currently seasonal, however Facebook and Instagram want to slowly expand these services over time.

Chief executive, Mark Zuckerberg wrote:

“We want to build the best platforms for millions of creators to make a living, so we’re creating new programs to invest over $1 billion to reward creators for great content they create on Facebook and Instagram through 2022. Investing in creators isn’t new for us, but I’m excited to expand this work over time.”

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