Business guide to social media

· 5 minute read
business guide to social media

Your business could be missing out on significant value by not being on social media, including attracting new customers, learning more about your brand, and engaging customers and competitors alike. In addition, social media can be a very effective way to reach out to your customers.

It is not necessary to use all social media platforms to promote your business, so dedicate your time and energy to the ones where you’re most likely to reach and engage with your target audience. Each platform has a mission, purpose and unique audience. Instagram, for instance, emphasizes visuals, while Linkedin lets you engage with other professionals and inject some personality into your posts.


With a large and diverse audience, Facebook is one of the most popular social media networks. If used correctly, a Facebook page can be invaluable to a small business.

Facebook can be used to share everything from photos to important company updates. You have access to powerful advertising tools and in-depth analytics when you have a business account. You can also customize business pages according to your needs. Facebook can be used to highlight information such as your contact information, hours of operation, and the products and services you offer.


With around 1 billion active users in 2020, Instagram is also incredibly popular. Businesses can promote their services and products on Instagram using a number of tools, including Instagram Live and Instagram Stories. Since Instagram is primarily a visual platform based on photo and video posts, businesses should use it to share strong visual content.

On this platform, you are almost exclusively reliant on your mobile device: You can’t take photos or post new content from the desktop version (although some social media management tools like Hootsuite and Buffer do allow Instagram scheduling direct from their desktop platforms). Instagram is a great platform for artistic niches, and it may not be the best for your business, depending on your industry. No matter who runs your account, they should have a good eye for detail as well as basic photography skills so that your account posts high-quality photos and videos.


Users can save and display content by “pinning” digital bulletin boards, which can be organized by categories. Depending on the user’s interests, he or she might have a food board for recipes, a photography board for photos, and so on. In addition, the platform offers special types of pins called Rich Pins, allowing brands to add additional information about their products and locations to their pins. It is a purely visual platform since each pin contains an image or video. Thus, Pinterest is not the place to share information like your business hours.

A niche business might find Pinterest useful, but it may not be right for every company. DIY projects, fashion, exercise, beauty, photography, and food are popular categories on the website. This doesn’t mean businesses outside of these categories can’t succeed on the platform, but it does make Pinterest an especially good marketing tool for businesses in those fields.


YouTube is a video-sharing site where people can watch, upload, rate, share, and comment on videos. It is now owned by Google and is a major hub for news and entertainment.

There are many creative, educational, or visual businesses on YouTube. It is important to have a dedicated video editor producing content for the platform, as it is heavily creative in nature. You don’t have to own a channel to market on YouTube – there’s a subculture of influencers who frequently upload videos and usually have large audiences. Because YouTubers already have engaged audiences, businesses often partner with them for product placement. Influencer marketing on YouTube can be a great way to market your business, since you don’t have to create content and build a following from scratch, which can take years.


With 260 million monthly users, LinkedIn is the best platform for professional networking. The site is a great way to find top talent, position yourself as an industry leader, and market your business.

Compared to other social media sites, LinkedIn is more professional and geared towards businesses and professionals. Companies can create business pages that showcase their companies, while users create profiles that are similar to resumes. Due to the professional nature of LinkedIn, it’s the best place to post job openings and information about your company.

Joining industry-specific LinkedIn Groups can help you establish brand recognition and attract users to your company page and website. On Facebook, it is best to have a mix of original and shared content, so create polished, professional content relevant to your business.


Users can create and share short videos on TikTok, a relatively new hit. TikTok can be a valuable tool for businesses, but only if it’s used properly. TikTok is most popular amongst the notoriously discerning Generation Z, so it can be challenging to strike the right tone to be successful as a company. Creating a TikTok account requires you to have a keen understanding of your brand as well as how to translate that into TikTok. Before you begin, see how other businesses tackle this.

We at Brightbulb Design are deeply experienced in the social media industry and have our very own social influencer, Oliver Howells, as our social media manager. This allows us to provide you with creative content creation and social media strategy that is second to none. Our marketing strategies can be tailored to the needs of your business. For more information contact us on 01983 506505 or email us at

Fi Jeffery

Fi shapes Brightbulb culture. Yes, we all work super hard but we also have a lot of fun, feel valued and take time to enjoy being part of a real team (not just a bunch of people that work in the same place).

Fi is a people-person, Mental Health First Aider and crucially, head of telling Matt when he has silly ideas. She deals with our business ethics and leads our charitable aims to support those who are disadvantaged or excluded in our local communities.


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