7 ways to create an impact with copywriting

· 4 minute read
7 ways to create an impact with copywriting

In a digital world, there are multiple tools and techniques that help you start a business or create a service. You can automate many tasks but there is one that should be handcrafted carefully as it has the potential to make your business stand out. What are we talking about? Great copywriting.

Copywriting is a marketing tool and a language that businesses use to engage and communicate with potential and existing customers. It is a way of building connection with your audience, your businesses tone of voice. Copywriting is a discipline that matters for every marketer, entrepreneur, and product manager.

A business cannot communicate to their customers without good copy. Therefore, copywriting can increase the value of your brand, the sales rates of your products and services, if it is done correctly. Fortunately, there are multiple techniques you can try to advertise your business. Here is our 7 ways to create an impact with copywriting.


Micro-copies have become increasingly important in the past couple of years. A Micro-copy is a small text or a few words that makes a difference in social marketing. It can be a part of a digital product, e.g.: the call-to-action on a button within an app or small text on web pages and in other places.

Simplicity and Persistence

Copywriting is mostly about simplicity, and you must think like a minimalist when writing your copy. You need to be strict when you edit your writing and strip your sentences down to their clearest form. Remember less is more because clear writing sells best.

Clear headlines

It is important to be able to communicate with a few words, no matter if you write a longer piece of content (blog) or a slogan for your services. Learning to convey a message or messages in one sentence is helpful.

Make it about the reader

Talking to your reader through the content you are writing makes the reader feel involved and can help them engage with your services. It makes it interactive for them.

Scannable copy makes good copy

Today’s world is fast paced. Huge blocks of text will unlikely interest the audience. If you are writing longer content, you can write your copy in a way that makes it easy for them to go through. Using bullet points, subsections etc. Give the readers the chance to jump from the headline to the part they are interested in to fulfil their needs.


The whole point of copywriting is to persuade someone to take a certain action. A strong CTA (call-to-action) is all about precision. You name the thing you want your audience to do, like following your Instagram or subscribing to your service. Then you incorporate that in your copy to make it more compelling.

Adjust to platform

You should always try to follow perspective of the platform you are publishing on. Writing on Instagram will require a different approach than writing for LinkedIn. You talk differently to your friends than to your employer – that is the mentality behind it. You need to consider applying the same mindset to your copies and the goal you want to achieve with it.

Here is some advice to follow when posting on different social media platforms:

  • Facebook: 3-10 lines of text per Post. Keep your hyperlinks above the “read more” fold. You can use emojis. Hashtags have no obvious advantage.
  • Instagram: Medium-sized texts are good, and links must go into your bio. Use emojis and hashtags.
  • Twitter: Keep it simple, but interesting. If you need to post more text, you can create a Twitter thread by using “add another tweet” button. You don’t need to use too many emojis. Use a maximum of 2-3 hashtags.
  • LinkedIn: Long text is fine. Keep your hyperlinks above the “read more” fold. Depending on your role, you can add some emojis and fun to your texts. Use a maximum of 2-3 hashtags.

Split testing is advised when posting social media ads. Their purpose is to find out which copy performs the best.

Which one of these do you like using the most?

Let’s keep in touch!

Our role at Brightbulb Design is to make business thrive from marketing to web design. We have experienced copywriters who take care of creating and publishing your content. If you need more information, contact us on 01983 506505 or email us on hello@brightbulbdesign.co.uk

Matt Jeffery

Having cut his design teeth in Sydney and Melbourne working for global engineering giant Arup, Matt brought his design knowledge back to the UK working in London on outdoor advertising campaigns for blue chips like GE, British Gas and Marc Jacobs before returning to the garden Isle.

After travelling the world with Fi, Matt was restless to ‘do more’ – and so Brightbulb was born (about the same time as their youngest child!). The Brightbulb you see before you today is the result of Matt’s ambition brought to life through a team of incredible, passionate individuals.


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