7 Product Photography Trends You Need To Try 

· 4 minute read
7 product photography trends

Product photography and its trends have developed new exciting ways to showcase your products hence why it is crucial to incorporate the latest trends so your product will stand out from the rest. We have collected 7 trends to incorporate into your product photography in 2022. 


Product Photography Trend 1: Diverse models 

Now more than ever, people want to see diversity in bodies, skin tones and feel represented. Cut out too much skin texture smoothing, body re-sizing, face tuning and photoshop. Let the natural beauty shine through. Your consumers may want to see how your products look on different types of people, like people with acne or people with curves and so on.

Photo by Timbre Media House

Product Photography Trend 2: Geometry and Shapes

This trend is defined by the never dying art movement, Art Deco, involving geometric shapes and straight lines, lack of decorative elements and clean design. Plexiglass, foam cut-outs and wooden blocks (and many more) are ideal materials to represent this trend.  

The elements of Art Deco in product photography translates into contrasting colours, futuristic vibes, intricate figures without any unnecessary elements.

By Oliver Howells Photography

Trend 3: Levitating Objects

In product photography, levitation and movement create a sense of surrealism. It gives your product photography a playful, magical feel. Using props or editing, you can make objects float.

Props are ideal for creating different scenarios with the final image. Woodblocks can be used to raise the height of objects. The product can be placed on top of the plexiglass with a light shining behind it in order to create depth. Materials like tinfoil, holographic sheets are great to create patterns and light effects. Other materials like wooden sticks, strings/cords (depending on the weight of the project) and transparent tapes can be used to lift a project and be edited a small amount to get rid of any visible excess props. Artificial material can be reused numerous times to set a scene.

Other things I use such as black card can be used to block light or create shadows (if cut-out into shapes)

The levitating effect adds an eerie element to your image that catches the eyes of your audience!


Trend 4: Minimalism

Creating a self-standing image that sends the message across with using minimal to no texts while excluding unnecessary items on the image. A minimalistic layout will help keep your customers’ focus on your product. Therefore, harmonising colours and monochromatic colour schemes are essential. 

IMG_9073 copy
Photo by Timbre Media House

Trend 5: Authentic Images

Authenticity is an emerging trend in product photography – think of true landscapes, real elements, and true scenes. Your audience will see through over-edited and staged images. The public is tired of pictures that include fake laughing, awkward poses, and lacks chemistry.

Present your products in a setting for use or consumption without over glamorising real-life scenarios.

Product photography on Location
Photo by broncolor

Trend 6: In Motion

It is increasingly important to show your goods in use and in motion as attention spans shorten and online shopping increases. A short video clip of your product moving. For social media, stop-motion animation is a great way to get your product noticed. You should use 360°spin imagery to show products on your e-commerce site so that customers can evaluate them from all angles as if they were holding them.

Trend 7: A Touch of CGI 

It is the process of creating hyper realistic computer-generated imagery, usually for selling or advertising a retail product. CGI technology has advanced so much over the years that some companies use it to create their product advertisements. Images can be created from scratch or alter existing images without the need for a reshoot.

Blender is one of the most popular 3D rendering softwares, featuring a powerful unbiased rendering engine that generates high-quality, ultra-realistic rendering. Different textures and lighting effects can be created. Some designers may use Blender to create a 3D model and based on a basic photography shot.

Adam Hayles (@Adam_Hayles) March 27, 2021
Matt Jeffery

Having cut his design teeth in Sydney and Melbourne working for global engineering giant Arup, Matt brought his design knowledge back to the UK working in London on outdoor advertising campaigns for blue chips like GE, British Gas and Marc Jacobs before returning to the garden Isle.

After travelling the world with Fi, Matt was restless to ‘do more’ – and so Brightbulb was born (about the same time as their youngest child!). The Brightbulb you see before you today is the result of Matt’s ambition brought to life through a team of incredible, passionate individuals.


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