6 Latest Video Marketing Trends

· 4 minute read
video marketing trends 2022

With the growing popularity of video content over the last year, it’s been a key method of  marketing for all businesses. As a brand, it is important for you and your brand to keep up with the latest trends in video marketing. We found 6 latest video marketing trends to implement in your brand marketing. 

Vlogging is here to stay 

Telling the story of your brand is one of the most engaging ways to connect with your audience while developing your brand’s personality and keeping up the engagement. 

A video blog or video log (vlog), is a type of blog that focuses on video content. You can create a blog post by making a video of yourself talking about a particular subject, such as reporting on your product or reviewing a company event.

It creates a connection between your brand and your audience because people get attracted to things they can relate to.

Videos in social media stories

Video content in social media stories are highly popular and engaging which is why it will continue to grow and develop over the next few years. Video content can create a more personal feeling for brands than other types of video content because it can offer multiple ways to interact with your audience.

Reel is the deal 

Over the years the average attention span has reduced which means there is a small opportunity to grab your viewers attention. Hence why short but entertaining video content has become the ultimate trend of 2022.

Different platforms, such as Youtube, Instagram, have adjusted to introducing short video content on their apps and sites to keep up with the changes. You as a brand can create an appealing reel by using different materials of your brand.

Short video content creates credibility. You can create an engaging short video which will provide excitement and add social proof that people need to trust your brand. 

AR and VR video content

AR (Augmented Reality)  and VR (Virtual Reality) content have been around for a while however it is finding its ways to the video marketing stream. The growth of AR and VR has accelerated during the pandemic due to the decreasing public interactions. However, these proved to be a creative tool in advertisement.

Brands are using AR and VR technologies to create  unique experiences for their consumers. This drives traffic to your brand and increases sales.

Here is an example of some of our own VR displays we have developed.

Live streams

The importance of live streams have increased in 2021 because of the decreasing in-person experiences during the pandemic. However this made it possible for live videos to emerge as an effective way for businesses to connect with their consumers continuously. 

You can more effectively tell your company’s story through a live stream, allowing your viewers to interact with your brand. Live streams increase revenue, interaction and develop stronger relations with your audience.  

Video advertising

Video advertising is used on platforms such as Facebook and Instagram, it can be a great way to drive traffic to businesses, increase sales or promote brand awareness.

By knowing your target audience, you can tailor your paid advertisement that will attract more people with the same interests as your already existing consumers.

Video advertising is an effective format if you’re looking to drive regular sales to your business. Platforms such as Facebook have been proven to be one of the most effective forms of advertising as it provides low cost per click and high reach to large audiences.

Matt Jeffery

Having cut his design teeth in Sydney and Melbourne working for global engineering giant Arup, Matt brought his design knowledge back to the UK working in London on outdoor advertising campaigns for blue chips like GE, British Gas and Marc Jacobs before returning to the garden Isle.

After travelling the world with Fi, Matt was restless to ‘do more’ – and so Brightbulb was born (about the same time as their youngest child!). The Brightbulb you see before you today is the result of Matt’s ambition brought to life through a team of incredible, passionate individuals.


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